The Coffee House Pembungkusan Kopi by Chiapa Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2023
The Coffee House Pembungkusan Kopi
Client: Chiapa Design
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About The Coffee House Pembungkusan Kopi
The Coffee House ialah konsep pembungkusan dan penjenamaan untuk sebuah jenama kopi. Reka bentuk ini menzahirkan kesederhanaan dan keramahan yang dapat ditawarkan oleh kopi melalui bahasa visual yang bersih dan moden. Biji kopi digunakan sebagai elemen grafik, membantu pembeli memahami kandungan bungkusan dengan pantas. Palet warna menonjolkan kualiti seperti keselesaan dan cita rasa. Produk dipersembahkan pada mokap tin yang mencadangkan bahan-bahan yang sesuai dengan segmen tersebut. Konsep ini dibangunkan secara digital sebagai satu kajian pembungkusan kopi yang ringkas.
The Recognition
About the A' Design Award Perak
The Coffee House Pembungkusan Kopi ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. The Coffee House Pembungkusan Kopi diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Coffee House Pembungkusan Kopi ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Dimensions & Packaging
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, coffee brand, packaging coffee design
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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