Dog Yep Pembungkusan Snek Haiwan Peliharaan by Rodrigo Chiaparini

Dog Yep Pembungkusan Snek Haiwan Peliharaan by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2023

Dog Yep Pembungkusan Snek Haiwan Peliharaan

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Pembungkusan Snek Haiwan Peliharaan

Dog Yep ialah konsep pembungkusan untuk siri snek anjing yang berfungsi. Elemen utama logo merujuk kepada idea bahawa anjing perlu bermain dan sentiasa aktif, dan ia juga mengulangi bentuk snek itu sendiri. Watak bergambar dan palet warna cerah mewujudkan penampilan yang ceria serta memudahkan siri produk ini menarik perhatian di rak kedai dan di kedai dalam talian. Snek ini dipersembahkan dalam format tin yang dipilih bersesuaian dengan segmen pasaran. Hasrat di sebalik Dog Yep adalah untuk menggalakkan permainan dan aktiviti melalui pemberian makanan yang sihat.

The Recognition

About the A' Design Award Gangsa

Dog Yep Pembungkusan Snek Haiwan Peliharaan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dog Yep Pembungkusan Snek Haiwan Peliharaan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dog Yep Pembungkusan Snek Haiwan Peliharaan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin