Japanese Sake Reka Bentuk Pembungkusan by Shinji Yaoita

Japanese Sake Reka Bentuk Pembungkusan by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2023

Japanese Sake Reka Bentuk Pembungkusan

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Reka Bentuk Pembungkusan

Ini adalah reka bentuk sake khas yang dicipta untuk memperingati ulang tahun ke-180 Kilang Bir Hasegawa Sake. 180 tahun rasa tradisional dan kemahiran telah diturunkan dari generasi ke generasi, dan cincin pokok digunakan sebagai visual utama untuk menyatakan sejarah dan masa depan. Warna keseluruhan kotak luar diilhamkan oleh lukisan dakwat untuk mengekspresikan tradisi dan kemewahan. Logo peringatan dicetak dalam emas untuk dipadankan dengan lambang keluarga kilang bir. Botol di dalamnya adalah imej hitam yang kontras. Kekasaran botol menyatakan berat tradisi dan teknologi.

The Recognition

About the A' Design Award Perak

Japanese Sake Reka Bentuk Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Japanese Sake Reka Bentuk Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Japanese Sake Reka Bentuk Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.