Jotape 3D Duo Imej Seni Utama by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Grafik Komputer, Pemodelan 3D, Tekstur dan Rendering Competition Category.
PerakGrafik Komputer· 2023
Jotape 3D Duo Imej Seni Utama
Client: Morgan Studio
A' Design Award Perak Winner in Grafik Komputer Category
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- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo Imej Seni Utama
Ideanya adalah untuk mencipta imej yang membawa semua ciri produk melalui elemen visual seperti kusyen dan buih. Dengan itu memberikan sensasi kelembutan yang diperlukan produk. Inspirasi adalah bahan-bahan biasa hari ke hari. Unsur terapung membawa melalui bentuk lembut dan bulat sensasi kelembutan dan ringan. Walaupun ia adalah representasi yang mudah, hasilnya difikirkan sesuatu yang berbeza daripada biasa. Cabaran terbesar ialah melalui beberapa elemen dan tekstur sensasi yang diperlukan oleh produk.
The Recognition
About the A' Design Award Perak
Jotape 3D Duo Imej Seni Utama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Jotape 3D Duo Imej Seni Utama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Jotape 3D Duo Imej Seni Utama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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