Not Always Fun Iklan Cetak by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Sosial Competition Category.

PerakSosial· 2023

Not Always Fun Iklan Cetak

by Squared

Client: Squared

A' Design Award Perak Winner in Sosial Category

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Verified Award Winner
Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Iklan Cetak

Kempen iklan ini bertujuan untuk meningkatkan kesedaran tentang sindrom Harlequin. Ini adalah sindrom yang menjejaskan sistem saraf autonomi dan dikaitkan dengan ketiadaan berpeluh dan kulit memerah pada satu sisi muka. Agensi itu membangunkan ilustrasi visual utama yang berdasarkan pada penjajaran perwakilan berbeza harlequin yang bertujuan untuk menjelaskan perbezaan antara perwakilan lucu watak dan realiti hidup dengan sindrom Harlequin, menekankan keperluan untuk pemahaman dan kesedaran yang lebih besar tentang syarat itu.

The Recognition

About the A' Design Award Perak

Not Always Fun Iklan Cetak ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Not Always Fun Iklan Cetak diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Not Always Fun Iklan Cetak ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared