Geneo Reka Bentuk Ruang Pameran by Belina Zhang

Geneo Reka Bentuk Ruang Pameran by Belina Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2023

Geneo Reka Bentuk Ruang Pameran

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #151218

View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Reka Bentuk Ruang Pameran

Geneo ialah ruang pameran yang direka bentuk untuk sebuah jenama penjagaan kulit yang menggabungkan teknologi dengan bahan-bahan semula jadi. Ruang seluas 280 meter persegi ini menggunakan air, tumbuhan dan oksigen sebagai tema utamanya. Kawasan pintu masuk memaparkan ciri cahaya air yang mengalir, dinding buih, dinding potret dan pawagam 5D. Dinding buih boleh diputarkan, dan cahaya kemudiannya mendedahkan pelbagai tumbuhan di dalamnya. Di kawasan video, pencahayaan siling dan sistem wangian berubah mengikut kandungan filem. Simen palsu dan terrazo memberikan penampilan semula jadi dan asli, manakala semua sudut dinding dibulatkan dan digilap secara manual.

The Recognition

About the A' Design Award Gangsa

Geneo Reka Bentuk Ruang Pameran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Geneo Reka Bentuk Ruang Pameran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Geneo Reka Bentuk Ruang Pameran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.