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Bolgrad Wain Berkilauan by Valerii Sumilov

Bolgrad Wain Berkilauan by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.


PerakPembungkusan· 2023

Bolgrad Wain Berkilauan

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award Perak Winner in Pembungkusan Category

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The Design

About Bolgrad Wain Berkilauan

Barisan wain berkilauan Itali Bolgrad adalah penghormatan kepada tradisi pembuatan wain Itali klasik. Matlamat kami adalah untuk menyerlahkan kesegaran jenama, aspirasinya untuk masa depan. Untuk memastikan produk itu tidak hanya kekal relevan di pasaran selama mungkin tetapi kekal bertahun-tahun mendahului pesaing utamanya dari segi penampilannya. Kertas seni khas, varnis sentuhan, pengecapan kerajang dan cetakan timbul digunakan untuk mencipta label. Bersama-sama, semua ini mewujudkan imej keseluruhan produk dan menjadikannya menarik kepada pengguna.

The Recognition

About the A' Design Award Perak

Bolgrad Wain Berkilauan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Bolgrad Wain Berkilauan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Bolgrad Wain Berkilauan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
Dimensions & Packaging
Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus
Tags
italian, sparkling, wine
Production Technology
bottle design, brand concept development, trade mark design, package design.

The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.

Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish
Design Challenge
The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
Research
We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
Inspiration
What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
Project Duration
The project started in summer 2022 in Kiev, Ukraine.
Operation Flow
The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
Patents
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members
Creative & Design Director: Valerii Sumilov
Designer: Valerii Sumilov
Visualizer: Maxim Kulikov
Image Credits
Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov

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