Recall Of The Universe Pameran Imersif by Tammy Ho - Shanghai KNN

Recall Of The Universe Pameran Imersif by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award Emas in Reka Bentuk Acara dan Peristiwa Competition Category.

EmasAcara· 2024

Recall Of The Universe Pameran Imersif

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award Emas Winner in Acara Category

416,414
Verified Award Winner
Verify Award Status for #151621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Pameran Imersif

Pameran imersif angkasa alam semesta, atas permintaan pelanggan Bilibili, dicipta dalam pusat membeli-belah besar yang terkenal, Xi'an Gpark. Pantulan bandar kristal tergantung tinggi terbalik dipamerkan melalui skrin LED tidak sekata, yang mencipta pemecut angkasa yang menarik perhatian. Dataran Tirai Air yang asal telah diubah suai menjadi lif angkasa gergasi. Terdapat juga Gerbang Planet dan Gerbang Tamadun yang menakjubkan. Sistem navigasi mudah alih, unjuran interaktif, kecerdasan buatan, AR, lampu neon, dan sebagainya, telah digunakan untuk mencipta pengalaman imersif bagi para pengunjung.

The Recognition

About the A' Design Award Emas

Recall Of The Universe Pameran Imersif ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Recall Of The Universe Pameran Imersif diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Recall Of The Universe Pameran Imersif mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd