Trip of Tea Ilustrasi by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2024

Trip of Tea Ilustrasi

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Trip of Tea Ilustrasi

Trip of Tea ialah sepasang ilustrasi yang dicipta untuk sebuah syarikat teh Cina. Kedua-dua karya ini diilhamkan oleh dua laluan pengangkutan teh yang bersejarah, iaitu Laluan Teh Sepuluh Ribu Batu dan Laluan Sutera Maritim. Seekor kuda yang diambil daripada logo klien muncul sebagai utusan di sepanjang setiap laluan. Bentuk setiap kuda dan corak pada pelananya berubah untuk mencerminkan ciri-ciri bandar atau wilayah destinasi. Adegan minum teh dari negara-negara yang berbeza turut disertakan. Ilustrasi ini dilukis dengan tangan pada tablet dan dibentangkan sebagai gulungan berjubin yang sesuai untuk poster, poskad dan kegunaan lain.

The Recognition

About the A' Design Award Perak

Trip of Tea Ilustrasi ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Trip of Tea Ilustrasi diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Trip of Tea Ilustrasi ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao