AS Women Empowerement Hadiah Korporat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Cenderamata Competition Category.
BesiCenderamata· 2024
AS Women Empowerement Hadiah Korporat
Client: As
A' Design Award Besi Winner in Cenderamata Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Hadiah Korporat
A|S memutuskan untuk mereka bentuk hadiah korporat tahunan sebagai pernyataan dan seruan untuk bertindak yang diilhamkan oleh keperluan untuk memperkasakan wanita dari sebarang etnik, agama, atau status sosial. Tsikoudia Cretan, minuman tradisional Yunani, mengisi botol-botol yang dibentuk untuk melambangkan wanita yang berbeza, setiap satu dengan muka tanah liat yang tersendiri sebagai penyumbat, dengan gaya yang diilhamkan oleh arca Cycladic purba. Ia menyampaikan tema Kebebasan, Perubahan, Kesaksamaan, Keadilan, Pendidikan, Pilihan, dan Kekuatan. Setiap botol diletakkan dalam kotak khusus dengan representasi grafik artistik dan poster dinding.
The Recognition
About the A' Design Award Besi
AS Women Empowerement Hadiah Korporat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. AS Women Empowerement Hadiah Korporat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. AS Women Empowerement Hadiah Korporat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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