Daity Galaxy Pembungkusan Ais Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2024
Daity Galaxy Pembungkusan Ais Krim
Client: Daity Galaxy
A' Design Award Gangsa Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #152400
The Design
About Daity Galaxy Pembungkusan Ais Krim
Reka bentuk pembungkusan ais krim ini mengajak penonton ke dalam dunia imaginasi dan keajaiban yang penuh khayalan. Diilhamkan oleh semangat bebas minda kanak-kanak, ia membangkitkan nostalgia, kehangatan, dan kegembiraan dalam kalangan khalayak dari semua peringkat umur. Warna-warna yang ceria dan ilustrasi yang penuh permainan menceritakan kisah-kisah unik yang membangunkan jiwa kanak-kanak di dalam diri. Setiap butiran direka dengan penuh teliti untuk mencetuskan rasa ingin tahu, manakala penggunaan teknik cat air menambah kelembutan, emosi, dan kedalaman artistik kepada keseluruhan reka bentuk.
The Recognition
About the A' Design Award Gangsa
Daity Galaxy Pembungkusan Ais Krim ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Daity Galaxy Pembungkusan Ais Krim diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Daity Galaxy Pembungkusan Ais Krim memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
- Dimensions & Packaging
- Capacity: 600 ml ice cream,
- Tags
- Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
- Inspiration
- This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now in Shiraz, Iran
- Operation Flow
- The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
- Patents
- Idea & Package Design: Mohsen Koofiani
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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