Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras oleh Songbai Wang, Yao Wu and Xuan’ang Pu

Reka bentuk Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras oleh Songbai Wang, Yao Wu and Xuan’ang Pu ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2024

Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras

oleh Songbai Wang, Yao Wu and Xuan’ang Pu

Klien: Shede Spirits Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

43,706

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #152685

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras

Shede Spirit Oriental Wisdom ialah sebuah kotak hadiah yang dicipta untuk produk minuman keras Cina. Reka bentuk ini menghubungkan jenama dengan Weiqi, permainan papan yang juga dikenali sebagai Go. Botol minuman keras dibentuk seperti buah Weiqi hitam dan putih, dan bentuknya yang membulat selesa dipegang. Apabila kotak dibuka, satu perlawanan Weiqi klasik dipaparkan dalam bentuk grafik. Mangkuk buah Weiqi dan papan Weiqi turut disertakan, supaya permainan boleh dimainkan sambil menikmati minuman keras tersebut. Kotak ini diperbuat daripada papan beralun kertas kraf bagi mengurangkan pembaziran bahan.

Pengiktirafan

Mengenai A' Design Award Perak

Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shede Spirit Oriental Wisdom Pembungkusan Minuman Keras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensi & Pembungkusan: 312mm*312mm*142mm
Tag: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teknologi Pengeluaran: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Cabaran Reka Bentuk: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Penyelidikan: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspirasi: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Tempoh Projek: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Aliran Operasi: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Ahli Pasukan: Songbai Wang,
Yao Wu,
Xuan’ang Pu