Yancha Fungsi Utama: Pembungkusan Teh by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2024
Yancha Fungsi Utama: Pembungkusan Teh
Client: Yancha
A' Design Award Besi Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About Yancha Fungsi Utama: Pembungkusan Teh
Teks Buku: Yancha ialah reka bentuk pembungkusan yang dicipta untuk teh yang bertujuan menyokong kesihatan paru-paru. Pembungkusan ini mengikut pendekatan minimalis dan mempunyai penampilan yang tenang serta anggun. Lukisan basahan garis putih digunakan untuk memberikan ciri oriental, dan susun atur direka berdasarkan format gulungan kuno. Grafik menggambarkan dua belas proses tradisional pembuatan teh secara manual. Kotak ini berukuran 357 kali 168 kali 80 milimeter. Reka bentuk ini menghubungkan formula tradisional berusia satu abad dengan pengeluaran moden serta membentangkan produk dengan jelas kepada pengguna.
The Recognition
About the A' Design Award Besi
Yancha Fungsi Utama: Pembungkusan Teh ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Yancha Fungsi Utama: Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Yancha Fungsi Utama: Pembungkusan Teh dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
- Dimensions & Packaging
- Weight: about 7kg, size: 357mm*168mm*80mm
- Tags
- YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
- Production Technology
- The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
- Design Challenge
- Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
- Research
- While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
- Inspiration
- The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
- Project Duration
- The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
- Operation Flow
- It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
- Patents
- Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015 - Team Members
- Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu
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