Xijiu Liquor Pembungkusan Minuman Beralkohol by Yamin Zhu

Xijiu Liquor Pembungkusan Minuman Beralkohol by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2024

Xijiu Liquor Pembungkusan Minuman Beralkohol

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Besi Winner in Pembungkusan Category

12,576
Verified Award Winner
Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Pembungkusan Minuman Beralkohol

Botol yang direka dengan teliti ini, dihiasi dengan aksara Cina "Xi" dari empat perspektif, melambangkan kebahagiaan dan keseronokan. Warna merah Cina yang meriah menjadikannya sesuai untuk majlis-majlis perayaan. Perpaduan harmoni antara penutup bulat dan badan segi empat sama mencerminkan falsafah Cina purba. Apabila dipasangkan, botol-botol ini membangkitkan simbol kebahagiaan berganda yang dihargai, mewakili adat perkahwinan tradisional. Reka bentuk ini bukan sahaja menghormati warisan budaya tetapi juga meningkatkan pengalaman pengguna, menyediakan struktur ergonomik yang unik untuk pengendalian yang mudah.

The Recognition

About the A' Design Award Besi

Xijiu Liquor Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Xijiu Liquor Pembungkusan Minuman Beralkohol diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Xijiu Liquor Pembungkusan Minuman Beralkohol dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8