Perak Grafik · 2024
Ecohiny Penjenamaan
- A' Design Award Perak 2024 in Grafik
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 104,097
- Verification code EA2C0EE2B2 · Verify this award
Colors
About Ecohiny Penjenamaan
Bolehkah jenama kertas tandas menjadi menarik dan menyeronokkan? EcoHiny adalah 100% buluh organik, bertauliah FSC dan semesra alam sepenuhnya. Simbol jenama adalah buah pic, pilihan warna dan jenis huruf mencerminkan sifat produk yang menyeronokkan, semula jadi dan lembut. Matlamatnya adalah untuk membezakan jenama daripada yang lain di pasaran dengan menggunakan palet warna yang unik. Rona hijau kebiruan gelap, dipasangkan dengan pic, memberikan personaliti yang ceria, juga menyampaikan rasa mesra alam dan kemampanan. Pilihan reka bentuk ini berkomunikasi dengan kumpulan pelanggan sasaran secara serta-merta dan mewujudkan ikatan antara jenama dengan pelanggan.
About the A' Design Award Perak
Ecohiny Penjenamaan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Ecohiny Penjenamaan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Ecohiny Penjenamaan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
