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Taishun Design Competition Identiti Visual Acara by Zhejiang Gongshang University

Taishun Design Competition Identiti Visual Acara by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.


PerakGrafik· 2024

Taishun Design Competition Identiti Visual Acara

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award Perak Winner in Grafik Category

99,397

Verified Award Winner

Verify Award Status for #152934

Colors

The Design

About Taishun Design Competition Identiti Visual Acara

Taishun Design Competition ialah identiti visual yang dicipta untuk pertandingan reka bentuk budaya dan kreatif yang diadakan di Daerah Taishun. Reka bentuk ini diilhamkan oleh Dingbu, jambatan batu pijakan yang digunakan oleh penduduk tempatan untuk menyeberangi banyak sungai di kawasan tersebut. Beberapa set garisan tiga dimensi yang memanjang membentuk komposisi ini dan membawa simbol visual Taishun, seperti gunung, jambatan dan tarian naga. Gradien dari hijau ke putih mencerminkan warna-warna bandar tersebut. Identiti ini mempersembahkan imej moden Taishun dan bertujuan untuk menarik minat pelajar dan pereka.

The Recognition

About the A' Design Award Perak

Taishun Design Competition Identiti Visual Acara ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Taishun Design Competition Identiti Visual Acara diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Taishun Design Competition Identiti Visual Acara ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags
Main Vision, Cultural and Creative Design, Design Competition, Event Visuals
Production Technology
Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge
Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research
This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration
This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration
The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members
Designer: Kan Zhao

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