CZBank Youth Speech Contest Identiti Visual Acara by Zhejiang Gongshang University

CZBank Youth Speech Contest Identiti Visual Acara by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2024

CZBank Youth Speech Contest Identiti Visual Acara

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Gangsa Winner in Grafik Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identiti Visual Acara

Teks Buku: Pertandingan Pidato Belia CZBank ialah identiti visual utama yang direka untuk acara pidato tahunan yang dianjurkan oleh CZBank bagi peserta muda. Tema pertandingan ini adalah mewarisi budaya seperti akar dan mencipta masa depan yang lebih baik. Reka bentuk ini menggabungkan mikrofon pidato dengan akar pokok dalam bentuk garisan tiga dimensi. Bentuk yang saling berjalinan serta bahan lutsinar melambangkan penyampaian warisan budaya. Visual ini diperluaskan kepada poster acara, tempat pidato dan promosi luaran, menjadikannya sesuai untuk media, siaran langsung dan penggunaan di lokasi acara.

The Recognition

About the A' Design Award Gangsa

CZBank Youth Speech Contest Identiti Visual Acara ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. CZBank Youth Speech Contest Identiti Visual Acara diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. CZBank Youth Speech Contest Identiti Visual Acara memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao