The Wishful Thinking Kotak Hadiah by Guo Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Cenderamata Competition Category.
GangsaCenderamata· 2024
The Wishful Thinking Kotak Hadiah
by Guo Lin
Client: Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd.
A' Design Award Gangsa Winner in Cenderamata Category
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- Verified Award Winner
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The Design
About The Wishful Thinking Kotak Hadiah
Wishful Thinking ialah kotak hadiah yang diilhamkan oleh budaya etnik Hezhe. Kotak ini menyimpan empat item: sebuah buku nota, sebatang pen, penanda buku dan pemacu kilat USB. Setiap item membawa makna yang membawa tuah, seperti masa depan yang cerah, kebangkitan, seperti ikan di dalam air, dan perlindungan. Buku nota ini memaparkan corak Hezhe dan kancing logam yang bertatahkan kulit ikan. Pen ini diukir dengan babak-babak daripada dendangan Imakan. Penanda buku diperbuat daripada loyang berbentuk ikan. Pembungkusan menggunakan kertas kitar semula dan dakwat berasaskan tumbuhan.
The Recognition
About the A' Design Award Gangsa
The Wishful Thinking Kotak Hadiah ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. The Wishful Thinking Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. The Wishful Thinking Kotak Hadiah memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique feature of this notebook is the use of the Hezhe pattern with a fish skin inlay metal clasp. The pattern is inspired by the ethnic costume of the Hezhe people, and the designer has made a clever two-sided continuous and repetitive design based on the traditional pattern, resulting in a pattern of flowers and flowers. The metal buckle is combined with fish skin to show the unique and exquisite fish skin skills of the Hezhe ethnic minority non-heritage culture.
Thewooden bodyof this pen features intricately carved scenes from the Imakan chant, depicting theTree of Lifein full bloom and a graceful swan soaring through the air. Above the auspicious clouds, an eagle fearlessly fights its way through the sky, breaking through obstacles and soaring to greater heights, representing the indomitable spirit of the Hezhe people to overcome challenges and reach for the top.
This USB is designed with red and gold color scheme, the main body is vermilion, echoing the gold cap, showing the noble temperament. Vermilion is considered a symbol of good luck in the culture of the Hezhe people, while gold represents power and wealth, highlighting the designer's in-depth understanding of the culture of the Hezhe people and heritage. The delicate texture and carving process makes the USB flash drive more three-dimensional and textured, and the gold lid design is both beautiful and practical.
This Hezhe Fish Bookmark draws inspiration from theintegral rolethat fish play in the fishing andhunting cultureof the Hezhe people. The bookmark is crafted from brass metal, and its exquisite design features a streamlined shape that mimics the natural curves of a fish. Thehollowing process, combined withfine polishingand partial enamel work, creates a simple yet elegant atmosphere.
The dynamic form and graceful curves of the bookmark convey a sense of joy and happiness, reminiscent of a fish swimming freely in water. The symbolism of the bookmark is particularly apt, representing the wish for the recipient to navigate their life and work with ease and comfort, much like a fish in water. - Dimensions & Packaging
- 140mm*140mm*45mm
- Tags
- Traditional Cultural Heritage,Environmentally friendly material packaging
- Production Technology
- Complex packaging does not make people more beautiful. In the packaging design, the designers not only consider the choice of recyclable seaweed paper and virgin pulp paper, but also reduce the size of the packaging, reduce the weight of the carton, printing ink from plant extracts, all reflect the "minimalist, healthy, recyclable" product characteristics.
- Design Challenge
- The challenge encountered during the project research process is how to better integrate Hezhe culture with laptops, pens, USB drives, and bookmarks, and design a visually pleasing cultural and creative gift box to surprise those who receive the gift box. After repeated polishing and design by the design team, we finally achieved this goal and designed a stationery gift box that perfectly integrates with the Nanai people culture of the Chinese minority. We believe that this gift box will make the recipient love it deeply
- Research
- We hope that through the design of the Hezhe Cultural and Creative Gift Box, everyone who receives the gift box can understand Hezhe's culture and enjoy it.Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
- Inspiration
- Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
- Project Duration
- Starting in China in 2022 and completing in China in 2023
- Operation Flow
- Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
- Team Members
- Lin Guo
- Image Credits
- Lin Guo/Designer
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