Hunguest Hotels Identiti Jenama by Eszter Laki and Reka Imre

Hunguest Hotels Identiti Jenama by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2024

Hunguest Hotels Identiti Jenama

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award Gangsa Winner in Grafik Category

15,994

Verified Award Winner

Verify Award Status for #154178

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hunguest Hotels Identiti Jenama

Hunguest Hotels ialah identiti jenama yang dicipta untuk sebuah kumpulan hotel Hungary. Identiti ini menyampaikan komitmen terhadap kualiti dan konsistensi. Kerja ini merangkumi reka bentuk semula logo sedia ada dan semua elemen visual, daripada papan tanda hotel hingga bahan bercetak. Kebanyakan hotel berkenaan dihubungkan dengan pusat spa dan kesihatan, jadi reka bentuk ini menunjukkan kaitan dengan air. Logo tersebut ialah huruf besar H yang dibentuk daripada titisan air, dan warna utama jenama ialah biru. Percetakan letterpress, kulit penutup menu bertimbul dan papan tanda kayu berukir turut digunakan.

The Recognition

About the A' Design Award Gangsa

Hunguest Hotels Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hunguest Hotels Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hunguest Hotels Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release