Hao Prawns Pembungkusan Perencah oleh Jin Zhang

Reka bentuk Hao Prawns Pembungkusan Perencah oleh Jin Zhang ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2024

Hao Prawns Pembungkusan Perencah

oleh Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

12,397

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #154739

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Hao Prawns Pembungkusan Perencah

Para pereka menggunakan kawasan putih yang luas untuk membezakan diri daripada produk serupa yang lain, menggunakan gabungan watak poker yang dikenali dan udang galah untuk menjadikan pengguna berasa akrab; Kerana aksara Cina nama jenama mudah disebut secara salah, pereka mereka bentuk logo Inggeris jenama tersebut menggunakan anotasi pinyin Cina. Penambahan nada menjadikannya lebih mudah untuk menyebut nama jenama dengan betul, dan bentuk nada tersebut seperti tanda semak, membentuk grafik sokongan untuk jenama.

Pengiktirafan

Mengenai A' Design Award Besi

Hao Prawns Pembungkusan Perencah ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Hao Prawns Pembungkusan Perencah diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Hao Prawns Pembungkusan Perencah dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensi & Pembungkusan: Width 185mm x Depth 45mm x Height 256mm
Tag: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Teknologi Pengeluaran: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Cabaran Reka Bentuk: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Penyelidikan: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspirasi: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Tempoh Projek: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Aliran Operasi: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.