Yellow Crane Tower Pembungkusan Air oleh Jin Zhang

Reka bentuk Yellow Crane Tower Pembungkusan Air oleh Jin Zhang ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2024

Yellow Crane Tower Pembungkusan Air

oleh Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

14,646

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #154744

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Yellow Crane Tower Pembungkusan Air

Ini adalah air mineral semula jadi yang dihasilkan oleh Yellow Crane Tower. Pereka menggunakan kaedah melukis aksara untuk menghapuskan sempadan antara teks dan grafik, mengintegrasikan budaya Wuhan berusia 3500 tahun ke dalam tiga aksara Yellow Crane Tower, secara berterusan mengukuhkan konteks jenama dan bandar. Inspirasi reka bentuk penutup botol berasal daripada dewa yang menunggang bangau dalam White Cloud Yellow Crane, menyampaikan pesona abadi Yellow Crane Tower.

Pengiktirafan

Mengenai A' Design Award Gangsa

Yellow Crane Tower Pembungkusan Air ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Yellow Crane Tower Pembungkusan Air diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Yellow Crane Tower Pembungkusan Air memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensi & Pembungkusan: 225mmx60mmx60mm
Tag: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Teknologi Pengeluaran: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Cabaran Reka Bentuk: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Penyelidikan: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspirasi: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Tempoh Projek: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Aliran Operasi: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.