Sheng Ming Yue Kotak Hadiah Kuih Bulan oleh Hu Wan, Li Jianpeng and Shi Xiaoxia

Reka bentuk Sheng Ming Yue Kotak Hadiah Kuih Bulan oleh Hu Wan, Li Jianpeng and Shi Xiaoxia ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2024

Sheng Ming Yue Kotak Hadiah Kuih Bulan

oleh Hu Wan, Li Jianpeng and Shi Xiaoxia

Klien: Netease Yanxuan Trading Co. Ltd

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

13,769

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #154809

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Sheng Ming Yue Kotak Hadiah Kuih Bulan

Semasa Perayaan Pertengahan Musim Luruh, kuih bulan untuk hadiah dan kegunaan peribadi. Namun, memandangkan pembungkusan menjadi semakin mewah dan membazir, pasukan ini secara sedar mereka bentuk kotak hadiah kuih bulan yang lebih padat dan mesra alam. Sheng Ming Yue menggambarkan bulan terang terbit di atas laut, menyatakan kerinduan masyarakat Cina terhadap penyatuan semula dan perkara-perkara indah, mengekalkan sifat pemberian hadiah berkualiti tinggi sambil merangkumi kualiti dan kedalaman budaya tradisional Cina. Matlamatnya adalah untuk menawarkan cara berkualiti tinggi dan berpatutan untuk meraikan perayaan sambil mempromosikan gaya hidup mampan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Sheng Ming Yue Kotak Hadiah Kuih Bulan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sheng Ming Yue Kotak Hadiah Kuih Bulan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sheng Ming Yue Kotak Hadiah Kuih Bulan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensi & Pembungkusan: Width：200mm x Depth:110mm x Height：255mm
Tag: Oriental Aesthetics, Package Design
Teknologi Pengeluaran: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Cabaran Reka Bentuk: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Penyelidikan: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspirasi: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Tempoh Projek: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Aliran Operasi: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Ahli Pasukan: Hu Wan
Li Jianpeng
Shi xiaoxia
Kredit Imej: Creative Director Hu Wan
Designer Li Jianpeng