Gangsa Grafik · 2024

Tang Da Li Identiti Jenama

by Sxdesign

A' Design Award Gangsa 2024 in Grafik
CLIENT: Tang Da Li
Estimated Number of Design Views: 17,655
Verification code BC14BCFBF3 · Verify this award

View at A' Design Award Press Release

Colors

About Tang Da Li Identiti Jenama

Tang Da Li ialah program identiti jenama yang menggabungkan elemen grafik klasik dan moden. Reka bentuk ini mencerminkan kepelbagaian dan keterbukaan Dinasti Tang. Nama jenama ini bermain dengan bunyi yang serupa bagi "Tang", yang merujuk kepada kedua-dua dinasti tersebut dan juga gula, memberikan nama itu nada jenaka. Watak-watak mural Dinasti Tang dan bingkai tradisional digabungkan dengan susun atur kontemporari. Percetakan dilaksanakan menggunakan kaedah berkualiti tinggi pada substrat yang boleh dikitar semula. Identiti ini diaplikasikan pada poster serta pembungkusan dalam saiz besar dan kecil.

About the A' Design Award Gangsa

Tang Da Li Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tang Da Li Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tang Da Li Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Press Kit

Unique Properties: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensions & Packaging: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tags: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Production Technology: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Research: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiration: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Project Duration: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Operation Flow: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patents: Copyrights belong to sxdesign
Image Credits: Illustrations: Luo Ling
Photos and designs: sxdesign