Sanat Reka Bentuk Identiti Visual by Tamer El-Menyawi

Sanat Reka Bentuk Identiti Visual by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2024

Sanat Reka Bentuk Identiti Visual

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Besi Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #156024

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Colors

The Design

About Sanat Reka Bentuk Identiti Visual

Sanat ialah identiti visual yang direka untuk sebuah syarikat reka bentuk dalaman dan hiasan. Reka bentuk ini berasaskan minimalisme dan abstraksi. Garisan mudah membentuk huruf S dengan cara yang moden. Nisbah emas menjadi panduan bagi kadar banding garisan-garisan ini. Satu rona warna digunakan dalam beberapa tona sepanjang identiti ini. Bentuk yang diringkaskan ini bertujuan untuk menyampaikan mesej syarikat secara jelas dan terus. Identiti ini mencerminkan visi dan pendekatan reka bentuk syarikat tersebut. Projek ini disiapkan dalam tempoh lebih kurang dua minggu pada Februari 2020.

The Recognition

About the A' Design Award Besi

Sanat Reka Bentuk Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Sanat Reka Bentuk Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Sanat Reka Bentuk Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.