Perak Filem · 2024
Freeway Loud Animasi Produk 3D
- A' Design Award Perak 2024 in Filem
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,279
- Verification code DAC503F51C · Verify this award
Colors
About Freeway Loud Animasi Produk 3D
Freeway Loud ialah animasi produk tiga dimensi yang dicipta untuk sebuah jenama kasut. Animasi ini mempersembahkan sebuah kasut di dalam persekitaran industri, di mana mesin-mesin kelihatan seolah-olah menghidupkan produk tersebut. Kasut ini dimodelkan dengan teknik permukaan keras (hard surface) dalam 3ds Max, menggunakan gambar foto sebagai rujukan. Tekstur dibina daripada imej kulit dan berus digital, dan babak-babaknya dirender dengan Vray pada resolusi 1920 x 1080 piksel. Animasi ini dihasilkan untuk kegunaan dalam talian, dan matlamatnya adalah untuk menarik perhatian melalui imej semata-mata, tanpa teks penerangan.
About the A' Design Award Perak
Freeway Loud Animasi Produk 3D ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Freeway Loud Animasi Produk 3D diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Freeway Loud Animasi Produk 3D ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
