Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik by Sheletsee

Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik by Sheletsee is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2024

Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik

by Sheletsee

Client: Sheletsee

A' Design Award Gangsa Winner in Pembungkusan Category

11,756

Verified Award Winner

Verify Award Status for #156382

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik

Teks Buku: Sheletsee Cushion ialah reka bentuk pembungkusan yang dicipta untuk siri solek jenis cushion. Reka bentuk ini mengambil inspirasi daripada tekstur licin dan kilauan lembut kain sutera satin. Tiga garisan mengalir pada penutup atas yang berkilat mengingatkan kita kepada kibaran sutera dan menggambarkan hasil akhir yang lembut seperti sutera pada kulit. Penutup atas diperbuat menggunakan teknik anodisasi aluminium, manakala bahagian asas dihasilkan melalui pengacuan suntikan dan penyemburan pasir bagi mewujudkan tekstur yang kontras. Bentuk bujur rata ini sesuai digenggam tangan dan boleh dibuka sehingga sudut 120 darjah untuk pegangan yang selesa. Kotak luar pula menggunakan teknik apliké fabrik tradisional.

The Recognition

About the A' Design Award Gangsa

Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sheletsee Cushion Fungsi Utama: Pembungkusan Kosmetik memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging: product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members: CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu