Win the Future Kotak Hadiah Telur Ayam Kampung by Chien-Cheng Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2024
Win the Future Kotak Hadiah Telur Ayam Kampung
Client: Chinyi Eggs Technology
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #157537
The Design
About Win the Future Kotak Hadiah Telur Ayam Kampung
Penciptaan kotak hadiah ini diterajui dengan mengambil kira prinsip ESG, daripada percetakan hingga pembungkusan. Penggunaan dakwat berasaskan soya dan pengelakan cop panas berulang meningkatkan kebolehkitaran semula reka bentuk, mencerminkan komitmen kukuh terhadap kemampanan. Reka bentuk ini menampilkan dulang kertas kulit telur yang inovatif, yang menggabungkan serpihan kulit telur dengan kertas kitar semula, menonjolkan keprihatinan alam sekitar dan usaha kitar semula, sambil turut memastikan ketahanan dan tekstur yang luar biasa. Transformasi ini mengubah telur ayam biasa menjadi hadiah istimewa yang mewakili nilai mampan.
The Recognition
About the A' Design Award Perak
Win the Future Kotak Hadiah Telur Ayam Kampung ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Win the Future Kotak Hadiah Telur Ayam Kampung diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Win the Future Kotak Hadiah Telur Ayam Kampung ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the gift box was led by Chihe, incorporating ESG principles throughout, from printing to packaging. The printing uses soy-based ink avoids repetitive hot stamping for enhanced recyclability and reflects a commitment to sustainability. This transformation turns ordinary chicken eggs into an ideal gift that conveys sustainable values.
- Dimensions & Packaging
- 200mm x200mm x70mm
- Tags
- ESG, SDGs, Sustainability Reports
- Production Technology
- The paper tray is an environmentally friendly packaging material designed by combining eggshells with recycled paper pulp. By reusing eggshells, considered waste, the material composition of the eggshell paper tray is approximately 85% recycled pulp and 15% eggshell powder. Based on this ratio, it is estimated that for every ton of eggshell paper tray compared to traditional recycled paper, there is a reduction of 495.9 kilograms of carbon emissions.
- Research
- Chihe has successfully addressed Chinyi Eggs Technology’s sustainability requirements through innovative packaging design, aligning with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals). Eric Liu emphasized, “We are delighted to collaborate with like-minded clients, especially at a time when companies are preparing sustainability reports. Our designs can undoubtedly elevate our clients’ sustainability reports.
- Inspiration
- The “Win the future” introduced by Chinyi Eggs Technology, was selected as one of the gifts for the 60th Golden Horse Awards.
- Project Duration
- The project started in October 2023 in Taipei and finished in November 2023 in Taipei, and was exhibited in 60th Golden Horse Awards in November 2023.
- Operation Flow
- Chinyi Eggs Technology developed the technology to reuse discarded eggshells, while Chihe utilized the eggshell paper tray for a new box design. This is a demonstration of innovative thinking, incorporating the benefits of environmental friendliness and recycling, while maintaining excellent durability and texture
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