Tamausagi Teh Botol by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2024

Tamausagi Teh Botol

by Hisamichi Kasai

Client: Shunbin inc.

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Tamausagi Teh Botol

Tamausagi ialah teh Jepun berbotol yang dibancuh dengan Uji Gyokuro, iaitu teh yang dihasilkan menggunakan kaedah tradisional Uji dari Kyoto. Botol ini mempunyai bentuk ringkas yang diilhamkan oleh wabi-sabi, estetika kesederhanaan Jepun. Simbolnya ialah seekor arnab yang memandu dewa penjaga Uji. Botol ini menggambarkan malam yang diterangi cahaya bulan dengan awan nipis, merujuk kepada kaedah Gyokuro yang melindungi daun teh daripada cahaya matahari. Hiasan emas dengan tekstur kasar dan kilauan lembut digunakan pada botol. Botol hitam ini menghalang cahaya dan melindungi teh. Tingkap bulat pada kotak mendedahkan simbol arnab tersebut.

The Recognition

About the A' Design Award Perak

Tamausagi Teh Botol ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Tamausagi Teh Botol diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tamausagi Teh Botol ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensions & Packaging: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tags: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Production Technology: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Design Challenge: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Research: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiration: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Project Duration: This brand was launched in Kyoto, Japan in September 2020.
Operation Flow: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patents: Trademark: 2023 Kyoto Tea Cooperative
Team Members: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.