Aeon Wallet Aplikasi Kewangan Menyeluruh by Fourdigit Inc.

Gangsa Mudah Alih · 2024

Aeon Wallet Aplikasi Kewangan Menyeluruh

by Fourdigit Inc.

A' Design Award Gangsa 2024 in Mudah Alih
CLIENT: Aeon Financial Service Co., Ltd.
Estimated Number of Design Views: 37,257
Verification code 2EA70678B9 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Aeon Wallet Aplikasi Kewangan Menyeluruh

Aeon Wallet ialah perkhidmatan kewangan menyeluruh yang disediakan oleh Kumpulan Aeon, sebuah konglomerat besar dengan 17,900 kedai dan jualan sebanyak 9 trilion yen. Ia mempunyai 48.24 juta ahli kad kredit dan menawarkan pelbagai perkhidmatan kewangan sebagai sebuah syarikat bersepadu. Aeon Wallet mempunyai reka bentuk yang ringkas dan mudah difahami yang boleh digunakan oleh sesiapa sahaja. Dengan mencadangkan keperluan penting mengikut konteks pengguna, mereka disediakan dengan pengalaman yang diperibadikan. Kami telah membina perkhidmatan kewangan yang membolehkan pengguna mendapatkan maklumat yang benar-benar mereka perlukan dengan mudah.

About the A' Design Award Gangsa

Aeon Wallet Aplikasi Kewangan Menyeluruh ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Aeon Wallet Aplikasi Kewangan Menyeluruh diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Aeon Wallet Aplikasi Kewangan Menyeluruh memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Press Kit

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.