Lighting Tunnel Gerai Pameran by Nargiza Usmanova

Lighting Tunnel Gerai Pameran by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Seni Bina Pameran Perdagangan, Dalaman dan Pameran Competition Category.

BesiPameran Perdagangan· 2024

Lighting Tunnel Gerai Pameran

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award Besi Winner in Pameran Perdagangan Category

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Verified Award Winner

Verify Award Status for #158639

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Colors

The Design

About Lighting Tunnel Gerai Pameran

Terowong Pencahayaan ialah gerai pameran yang direka untuk syarikat pencahayaan GVA Lighting. Dinding berbentuk zig-zag membentuk sebuah terowong seni bina, dengan kelengkapan lampu dipasang di sepanjang sisinya. Komposisi tumbuh-tumbuhan hijau di tengah diperkukuh dengan pencahayaan LED fleksibel, manakala dinding putih yang condong diserlahkan oleh beberapa sistem pencahayaan. Struktur ini diperbuat daripada kayu dan logam dengan panel MDF, salutan vinil serta lantai reflektif. Gerai ini berukuran 8500 kali 3500 kali 3000 milimeter. Pelbagai warna yang dihasilkan oleh kelengkapan lampu ini membantu gerai tersebut menonjol dalam pameran.

The Recognition

About the A' Design Award Besi

Lighting Tunnel Gerai Pameran ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Lighting Tunnel Gerai Pameran diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Lighting Tunnel Gerai Pameran dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting