T'aom Pembungkusan Jus Buah by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2024
T'aom Pembungkusan Jus Buah
Client: Binggrae
A' Design Award Gangsa Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Pembungkusan Jus Buah
T'aom ialah reka bentuk pembungkusan yang dicipta untuk jenama jus buah sejuk beku yang diperbuat hanya daripada bahan-bahan semula jadi. Logo jenama menggunakan tanda petikan sebagai aksen warna, dan imej buah-buahan segar dipaparkan pada semua produk untuk memberikan penampilan yang seragam kepada keseluruhan rangkaian. Pembungkusan ini dirancang untuk mengurangkan sisa. Penutup jalur menggantikan tudung aluminium, dan label mesra alam mudah tertanggal apabila terkena air, yang membantu pengguna dalam proses kitar semula. Rangkaian T'aom merangkumi botol jus, kotak jus dan aiskrim batang berperisa buah.
The Recognition
About the A' Design Award Gangsa
T'aom Pembungkusan Jus Buah ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. T'aom Pembungkusan Jus Buah diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. T'aom Pembungkusan Jus Buah memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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