Heti Penjenamaan dan Pembungkusan by Cansu Dagbagli Ferreira

Heti Penjenamaan dan Pembungkusan by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2024

Heti Penjenamaan dan Pembungkusan

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Gangsa Winner in Pembungkusan Category

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Colors

The Design

About Heti Penjenamaan dan Pembungkusan

Heti, dinamakan sempena perkataan Dakota yang bermaksud Rumah, menawarkan minuman yang membangkitkan intipati rumah dengan perisa infusi semula jadi, meraikan tumbuhan asli Amerika Utara. Jenama berimpak sosial ini memperuntukkan sebahagian hasil kepada menyokong komuniti puak pribumi. Effortless Wisdom, konsep penjenamaan ini, menampilkan ilustrasi dan perisa gaya pribumi, dengan pembungkusan yang diilhamkan oleh simetri geometri seni Dakota, menyampaikan keseimbangan dan harmoni. Reka bentuk ini menyepadukan palet monokrom dengan sentuhan warna, menekankan kedalaman seni pribumi dalam konteks moden.

The Recognition

About the A' Design Award Gangsa

Heti Penjenamaan dan Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Heti Penjenamaan dan Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Heti Penjenamaan dan Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery