Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman oleh Guangzhou ID Advertising Co.,Ltd

Reka bentuk Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman oleh Guangzhou ID Advertising Co.,Ltd ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2024

Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman

oleh Guangzhou ID Advertising Co.,Ltd

Klien: Guangzhou ID Advertising Co.,Ltd

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

13,825

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #159061

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman

Teks Buku: Eastroc Amla Juice ialah reka bentuk pembungkusan untuk minuman jus buah. Pembungkusan ini didominasi oleh warna hijau lembut yang mencerminkan warna semula jadi buah amla serta menggambarkan manfaat minuman ini dalam menyegarkan deria rasa dan membantu pencernaan. Tiga bintik disusun dalam corak renda berterusan pada leher botol dan pada kotak karton untuk memperluaskan kehadiran visual di rak. Imej buah amla yang diperbesarkan disusun secara berselang-seli merentasi label untuk menarik perhatian serta menunjukkan kandungan jus yang tinggi. Jus ini diisi ke dalam botol PET berbentuk silinder dengan label penuh yang dicetak menggunakan dakwat mesra alam.

Pengiktirafan

Mengenai A' Design Award Besi

Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Eastroc Amla Juice Fungsi Utama: Pembungkusan Minuman dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensi & Pembungkusan: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tag: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Teknologi Pengeluaran: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Cabaran Reka Bentuk: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Penyelidikan: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspirasi: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Tempoh Projek: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Aliran Operasi: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Ahli Pasukan: Yilin Lu, Zijun Liu,Jianchao Chen