Emas Pengiklanan · 2024
Chinese Lion Pelekat Kereta
by Yao Wu
- A' Design Award Emas 2024 in Pengiklanan
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 344,584
- Verification code 5DA6EC9A6D · Verify this award
Colors
About Chinese Lion Pelekat Kereta
Chinese Lion ialah set pelekat kereta edisi terhad yang dicipta untuk kenderaan Fengxing T5 EVO. Reka bentuk ini merupakan olahan artistik singa Cina, diletakkan di atas asas corak tradisional Cina. Geometri tiga dimensi, seni pop dan seni abstrak digabungkan untuk memberikan grafik ini karakter muda dan dinamik yang bertujuan menarik minat pemandu golongan muda. Semua karya seni disediakan sebagai ilustrasi vektor dan dihasilkan pada filem PVC, dipasang sebagai balutan separa berukuran 4565 kali 800 milimeter. Tiga pilihan warna ditawarkan.
About the A' Design Award Emas
Chinese Lion Pelekat Kereta ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Chinese Lion Pelekat Kereta diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Chinese Lion Pelekat Kereta mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Press Kit
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
