Notoginseng Pembungkusan Ubat by Zhaocheng He

Notoginseng Pembungkusan Ubat by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2024

Notoginseng Pembungkusan Ubat

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award Gangsa Winner in Pembungkusan Category

13,600
Verified Award Winner
Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Pembungkusan Ubat

Notoginseng Radix Et Rhizoma adalah ubat tradisional Cina dengan kesan terapeutik yang cemerlang. Gabungan titik-titik dalam pembungkusan membentuk bentuk gunung, yang bukan sahaja mencerminkan persekitaran pertumbuhan serbuk Panax notoginseng tetapi juga menyatakan bentuk serbuknya. Reka bentuk pembungkusan ini dalam warna hitam dan biru memecahkan persepsi tradisional dalam industri, menjadikan pembungkusan penuh dengan fesyen dan kualiti. Pembungkusan kotak dalam disusun dan digabungkan untuk membentuk lukisan landskap yang penuh dengan konsep artistik Timur.

The Recognition

About the A' Design Award Gangsa

Notoginseng Pembungkusan Ubat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Notoginseng Pembungkusan Ubat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Notoginseng Pembungkusan Ubat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.