Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga by Arvin Maleki

Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2024

Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga

by Arvin Maleki

Client: Futuredge Design Studio

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #160173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga

Teks Buku: Auramithra melambangkan minimalisme dan keamatan sekaligus. Ia menampilkan kanvas kelabu gelap yang bergemuruh, diserikan dengan pusaran warna berbentuk reben, mewakili kuasa terpendam di dalamnya. Botol ini turut dihiasi dengan simbol-simbol tenaga hitam yang kecil dan terperinci, menggalakkan tinjauan yang lebih dekat. Warna-warna terang bagi nama jenama menonjol dengan berkontras terhadap latar belakang gelap, meningkatkan daya tarikan visual dan mencapai keseimbangan harmoni dengan penampilan yang misteri. Pendekatan reka bentuk ini menyampaikan intipati Auramithra dengan mahir, menggabungkan kesederhanaan dengan naratif tenaga yang mendalam.

The Recognition

About the A' Design Award Besi

Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Auramithra Fungsi Utama: Pembungkusan Minuman Bertenaga dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024