Green Captain Reka Bentuk Penjenamaan dan Pembungkusan by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
GangsaGrafik· 2024
Green Captain Reka Bentuk Penjenamaan dan Pembungkusan
Client: Zambelli Brand Design
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #160279The Design
About Green Captain Reka Bentuk Penjenamaan dan Pembungkusan
Green Captain ialah reka bentuk penjenamaan dan pembungkusan untuk produk tradisional dari Pulau Sipan di Croatia. Ikon jenama ini menggabungkan bentuk daun dengan kapal yang tersembunyi di dalamnya. Ikon tersebut merujuk kepada pengasas jenama, seorang bekas nakhoda kapal tangki yang kini mengusahakan produk tradisional di pulau tersebut. Motif kapten kelihatan di seluruh rangkaian produk, dengan simbol sut kad pada botol minyak zaitun dan ikon kapal pada botol wain. Pembungkusan carob pula mencerminkan warisan semula jadi dan senibina Pulau Sipan. Kertas dan kerajang Fedrigoni digunakan, dengan teknik percetakan moden bagi menghasilkan perincian yang jelas serta warna yang tegas.
The Recognition
About the A' Design Award Gangsa
Green Captain Reka Bentuk Penjenamaan dan Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Green Captain Reka Bentuk Penjenamaan dan Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Green Captain Reka Bentuk Penjenamaan dan Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tags
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Production Technology
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Research
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Inspiration
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Project Duration
- The project started in Croatia in April 2023 and finished in February 2024
- Team Members
- Anja Zambelli Colak
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