The National Gallery Fungsi Utama: Identiti Visual by Meng Chu Huang

The National Gallery Fungsi Utama: Identiti Visual by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2024

The National Gallery Fungsi Utama: Identiti Visual

by Meng Chu Huang

A' Design Award Besi Winner in Grafik Category

14,858

Verified Award Winner

Verify Award Status for #160417

View at A' Design Award Press Release Award Badge

Colors

The Design

About The National Gallery Fungsi Utama: Identiti Visual

Teks Buku: The National Gallery ialah identiti visual yang dicipta untuk galeri seni negara di London. Identiti ini menggantikan logo bertaipografi semata-mata dengan tanda grafik yang tersendiri. Logo baharu ini merupakan bingkai berbentuk L berganda yang dibentuk oleh tujuh garisan. Tujuh garisan tersebut melambangkan koleksi lukisan yang merentasi abad ke-13 hingga abad ke-19. Logo ini kekal jelas dibaca pada lebar minimum 0.75 inci. Tanda kata (wordmark) memberi penekanan kepada perkataan London bagi meningkatkan keterlihatan dalam carian dalam talian. Tujuannya adalah untuk menjadikan galeri ini lebih mudah dikenali di seluruh dunia.

The Recognition

About the A' Design Award Besi

The National Gallery Fungsi Utama: Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. The National Gallery Fungsi Utama: Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. The National Gallery Fungsi Utama: Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions & Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tags: Identity Design, Meng Chu Huang, The National Gallery
Production Technology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Design Challenge: Transform a typography-based logo into an iconic logo.
Research: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiration: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Project Duration: This project started in Feburary 2023 and finished in May 2023.
Operation Flow: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Team Members: Meng Chu Huang
Image Credits: Meng Chu Huang, 2023