Moonshot Bar Gerai Pameran oleh Takeshi Yoshida

Reka bentuk Moonshot Bar Gerai Pameran oleh Takeshi Yoshida ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Seni Bina Pameran Perdagangan, Dalaman dan Pameran.

GangsaPameran Perdagangan· 2024

Moonshot Bar Gerai Pameran

oleh Takeshi Yoshida

Klien: Takeshi Yoshida

Pemenang A' Design Award Gangsa dalam Kategori Pameran Perdagangan

20,781

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #160429

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Moonshot Bar Gerai Pameran

Ini adalah Pavilion Jepun di CES 2024, konvensyen teknologi terbesar di dunia. Reka bentuk ini diilhamkan daripada kesederhanaan dan minimalisasi, konsep asas Zen, yang telah menjadi sebahagian daripada Jepun sejak zaman purba. Ia mencipta kekacauan teratur, yang bermaksud pelbagai tarikan yang ditempatkan dengan teliti. Terdapat 5 tarikan, iaitu meja pameran, kaunter maklumat, bar, ruang rehat dan bersosial, serta ruang acara dengan paparan besar. Tidak seperti gerai biasa, pengunjung menikmati minuman dan perbualan di lounge dan bar yang selesa, yang kami namakan Moonshot Bar.

Pengiktirafan

Mengenai A' Design Award Gangsa

Moonshot Bar Gerai Pameran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Moonshot Bar Gerai Pameran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Moonshot Bar Gerai Pameran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensi & Pembungkusan: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Tag: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Teknologi Pengeluaran: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Cabaran Reka Bentuk: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Penyelidikan: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspirasi: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Tempoh Projek: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Aliran Operasi: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Kredit Imej: Takeshi Yoshida, 2024.