Dotline Identiti Korporat by Tomohiro Kaji

Dotline Identiti Korporat by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 A' Design Award Emas in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafik· 2024

Dotline Identiti Korporat

by Tomohiro Kaji

Client: Dotline Co., Ltd.

A' Design Award Emas Winner in Grafik Category

698,486
Verified Award Winner
Verify Award Status for #160477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Identiti Korporat

Sistem identiti ini bermula dengan membentuk struktur perniagaan yang menyeluruh dan visi syarikat — Social Heroes — untuk memberi inspirasi kepada visi syarikat kepada pelanggan, kakitangan dan calon mereka, serta semua pihak yang berkaitan dalam industri. Dotline memandang semua kakitangan yang datang untuk membantu dalam kehidupan seharian seseorang sebagai wira. Logo ini merupakan simbol grafik seorang wira yang membelek jubahnya dan melangkah ke hadapan, direka daripada huruf D dari "dots" + L dari "line." Memandangkan Dotline menyediakan 7 kategori perniagaan, logo ini hadir dalam sistem warna dengan 7 warna yang mencerminkan setiap kategori perniagaan, ditaip menggunakan muka taip jenama asal.

The Recognition

About the A' Design Award Emas

Dotline Identiti Korporat ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Dotline Identiti Korporat diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dotline Identiti Korporat mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.