Seawool Projek Penjenamaan by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2024
Seawool Projek Penjenamaan
by Chungsheng Chen and Eddie Wang
Client: Tainan University of Technology/Product Design Deparment
A' Design Award Besi Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #160731
The Design
About Seawool Projek Penjenamaan
Jenama yang menggabungkan fesyen dan kemampanan, mengintegrasikan cengkerang tiram kitar semula dengan teknik profesional dan gaya ke dalam kehidupan seharian. Logo yang dipersembahkan dalam huruf besar melambangkan semangat inovasi berterusan dan huruf o berganda mewakili kemampanan berkitar, menandakan pembaharuan yang berterusan. Reka bentuk keseluruhan memancarkan keanggunan, mewakili pengejaran terhadap fesyen dan kualiti. Fon standard mengintegrasikan unsur-unsur ombak dan gerakan menaik, menunjukkan penghormatan terhadap alam semula jadi dan kemajuan yang berterusan. Jenama ini cergas, inovatif dan peneraju dalam kedua-dua trend fesyen dan alam sekitar.
The Recognition
About the A' Design Award Besi
Seawool Projek Penjenamaan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Seawool Projek Penjenamaan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Seawool Projek Penjenamaan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Team Members
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
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