Extra Melty Upgrade Pakej Pudina by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2024
Extra Melty Upgrade Pakej Pudina
A' Design Award Gangsa Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Pakej Pudina
Pasukan reka bentuk berkisar pada idea salji yang mencair, melambangkan ciri produk yang melegakan tekanan. Permintaan dibuat untuk mengekalkan elemen jenama yang mudah dikenali seperti logo EXTRA dan tanda swoosh, justeru pasukan reka bentuk mengembangkan tanda swoosh itu secara visual menjadi laluan ski bagi membina suatu adegan di mana watak kartun boleh berseronok, selari dengan tema tersebut. Adalah ketara bahawa buah-buahan memainkan peranan lebih daripada sekadar petunjuk rasa, malah menjadi papan luncur salji yang hidup, yang melengkapkan penceritaan ini. Ia bertujuan agar saat menikmati pudina membawa pengalaman seperti meluncur ski di dalam mulut serta dalam minda pengguna.
The Recognition
About the A' Design Award Gangsa
Extra Melty Upgrade Pakej Pudina ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Extra Melty Upgrade Pakej Pudina diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Extra Melty Upgrade Pakej Pudina memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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