Judinstrom Beer Fungsi Utama: Pembungkusan Bir by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2024
Judinstrom Beer Fungsi Utama: Pembungkusan Bir
Client: SOTB and D
A' Design Award Besi Winner in Pembungkusan Category
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The Design
About Judinstrom Beer Fungsi Utama: Pembungkusan Bir
Teks Buku: Bir Judinstrom ialah reka bentuk pembungkusan yang dicipta untuk sebuah kilang bir kraf di Montreal, Kanada. Pembungkusan ini menggunakan tin aluminium standard 473 ml, dengan label berukuran 5 kali 8 inci yang dicetak menggunakan teknik fleksografi. Motif Scandinavia dipersembahkan melalui tafsiran moden dengan ilustrasi grafik rata serta fon bertaip garis lurus dan bersudut. Palet warna menggabungkan biru gelap, pelbagai kelabu dan putih. Susun atur minimalis mengekalkan nama jenama, jenis bir dan kandungan alkohol agar mudah dibaca, manakala teras visual yang dikongsi membolehkan lebih banyak gaya bir ditambah ke dalam rangkaian produk ini.
The Recognition
About the A' Design Award Besi
Judinstrom Beer Fungsi Utama: Pembungkusan Bir ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Judinstrom Beer Fungsi Utama: Pembungkusan Bir diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Judinstrom Beer Fungsi Utama: Pembungkusan Bir dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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