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Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit by Zhao Chunshui, Dong Tianjie and Jiang Junlu

Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit by Zhao Chunshui, Dong Tianjie and Jiang Junlu is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.


PerakDalaman· 2024

Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit

by Zhao Chunshui, Dong Tianjie and Jiang Junlu

Client: Tupdi

A' Design Award Perak Winner in Dalaman Category

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The Design

About Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit

Kedai Utama Huawei ialah reka bentuk dalaman runcit yang terletak dalam sebuah bangunan bersejarah di Jalan Binjiang, Tianjin. Kedai ini meliputi lebih daripada 2,700 meter persegi dan merangkumi ruang pengalaman produk, ruang komuniti, ruang rumah pintar, ruang sukan dan kesihatan, ruang pameran seni serta ruang kopi. Terrazzo, kaca, logam dan kayu membentuk suasana yang ringkas dan moden. Atrium berbentuk berlian dan tangga berpilin yang bersifat arca menghubungkan kedua-dua tingkat. Pintu masuk arked yang dipulihara menghubungkan kedai dengan jalan raya dan menawarkan tempat untuk berehat.

The Recognition

About the A' Design Award Perak

Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Huawei Flagship Store Reka Bentuk Dalaman Kedai Runcit ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
Dimensions & Packaging
The project involves the renovation of the historic building "Traffic Hotel". The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products.
Tags
Restoration, Urban renewal, Landmark, Sustainability, Minimalism
Production Technology
Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
Design Challenge
In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
Research
In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
Inspiration
The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
Project Duration
The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
Operation Flow
In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
Team Members
Lead Designer: Zhao Chunshui
Lead Designer: Dong Tianjie
Lead Designer: Jiang Junlu
Designer: Li Jinlan
Designer: Chen Xu
Designer: Liu Chang
Designer: Han Hailei
Designer: Liu Jianhong
Designer: Zhou Na
Designer: Sun Kezhang
Designer: Li Xuliang
Designer: Liu Lei
Designer: Liu Liang
Designer: Liu Dezhong
Designer: Johnny Lin
Designer: Liu Bohan
Image Credits
Image #1-5: Photographer RAWVISION studio, 2023.

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