Reka bentuk Passion Fruit Bir oleh Jin Zhang ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2024

Passion Fruit Bir

oleh Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

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Reka Bentuk

Mengenai Passion Fruit Bir

Tahun 2024 merupakan Tahun Naga di China. Jenama bir ini dipanggil "Golden Dragon Spring", maka pereka bentuk menggambarkan "naga" yang mewakili semangat jenama dan semangat Cina, yang menjadi elemen visual penting dalam pembungkusan ini. Pada masa yang sama, ini adalah bir kraf berperisa buah markisa. Pereka bentuk menggunakan dahan dan daun buah markisa, serta bulir gandum dan hops yang paling penting dalam pembuatan bir, untuk mencipta adegan yang bertenaga, menonjolkan rasa buah markisa yang menyegarkan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Passion Fruit Bir ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Passion Fruit Bir diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Passion Fruit Bir memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimensi & Pembungkusan: height 250mm x diameter 80mm
Tag: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknologi Pengeluaran: The bottle is made of iron
Cabaran Reka Bentuk: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Penyelidikan: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspirasi: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Tempoh Projek: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Aliran Operasi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Paten: InBev jinlongquan beer (Hubei) Co., Ltd
Ahli Pasukan: Designer: Jin Zhang
illustration: Jin Zhang