Ubo Pembungkusan Syampu by Wang Houcai is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2025

Ubo Pembungkusan Syampu

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #161666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ubo Pembungkusan Syampu

Ubo ialah siri pembungkusan untuk syampu dan produk penjagaan rambut serta badan yang lain. Botol-botol ini diperbuat daripada polietilena, satu bahan yang mempunyai rintangan kimia yang tinggi serta rintangan hentaman yang tinggi yang sesuai untuk produk kosmetik dan pencuci. Garis dan permukaan potongan membentuk badan botol menjadi simbol visual bujur yang diulang di seluruh rangkaian produk tersebut. Permukaan potongan ini juga membantu botol berada dengan selesa di dalam genggaman tangan. Kepala pam dibuka dan ditekan untuk mengeluarkan produk. Bentuk yang ringkas ini menyokong pengecaman yang pantas.

The Recognition

About the A' Design Award Gangsa

Ubo Pembungkusan Syampu ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Ubo Pembungkusan Syampu diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Ubo Pembungkusan Syampu memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Dimensions & Packaging: size:
Shampoo Regular: 79mm × 68mm × 218mm (525g)
Shampoo High capacity: 86mm × 75mm × 236mm (800g)
Body lotion: 62mm × 53mm × 172mm (228g)
Hair mask: 95mm ×88mm ×70mm (350g)
Tags: Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
Production Technology: pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Design Challenge: How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Research: In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Inspiration: Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Project Duration: The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Operation Flow: Open the pump head and press to use
Team Members: Wang Houcai
Image Credits: Image #No1 Designer Wang Houcai, ubo, 2024.
Image #No2 Designer Wang Houcai, ubo, 2024.
Image #No3 Designer Wang Houcai, ubo, 2024.
Image #No4 Designer Wang Houcai, ubo, 2024.
Video Credits: Wang Houcai, 2024