Easygo Identiti Korporat by Xingyue Deng

Easygo Identiti Korporat by Xingyue Deng is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2025

Easygo Identiti Korporat

by Xingyue Deng

Client: Chengdu Mifang Culture Communication Co.,Ltd

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #161772

View at A' Design Award Press Release Award Badge

Colors

The Design

About Easygo Identiti Korporat

Reka bentuk ini mengintegrasikan makna arah aksara Cina untuk atas dan bawah ke dalam bahasa visual yang melampaui sempadan linguistik. Dengan menekankan kefungsian intuitif melalui bentuk yang ringkas dan berunsur budaya, reka bentuk ini berkomunikasi secara berkesan merentas pelbagai kumpulan pengguna. Struktur yang jelas, nada yang meriah, dan interaksi yang rancak mencerminkan perhatian yang teliti terhadap kebolehgunaan dan penceritaan visual. Melalui perwakilan simbolik dan estetika minimalis, reka bentuk ini menyampaikan pengalaman pengguna yang tersendiri dan menarik.

The Recognition

About the A' Design Award Gangsa

Easygo Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Easygo Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Easygo Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Dimensions & Packaging: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
Tags: Brand, elevator, sustainable development
Production Technology: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Design Challenge: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Research: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Inspiration: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Project Duration: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Operation Flow: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.