Infinite Borders Identiti Jenama oleh Netease Games Art Design Center

Reka bentuk Infinite Borders Identiti Jenama oleh Netease Games Art Design Center ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

EmasGrafik· 2025

Infinite Borders Identiti Jenama

oleh Netease Games Art Design Center

Klien: NetEase Games

Pemenang A' Design Award Emas dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

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Warna

Reka Bentuk

Mengenai Infinite Borders Identiti Jenama

Infinite Borders ialah identiti jenama untuk sebuah permainan strategi yang berlatarkan era Tiga Kerajaan. Grafik jenama ini diilhamkan daripada aksara piktografik nama tersebut dan daripada impresi grid petak dalam permainan strategi. Warna hitam, merah dan putih, iaitu warna-warna yang popular pada zaman Dinasti Han, digunakan sebagai warna utama. Lakaran berus kaligrafi rata berfungsi sebagai elemen sokongan. Tipografi moden melengkapkan sistem visual yang sistematik dan rata. Reka bentuk ini diaplikasikan pada poster digital, skrin antara muka pengguna dan bahan bercetak, serta boleh diperluaskan merentasi pelbagai saluran sambil mengekalkan konsistensi visual.

Pengiktirafan

Mengenai A' Design Award Emas

Infinite Borders Identiti Jenama ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Infinite Borders Identiti Jenama diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Infinite Borders Identiti Jenama mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensi & Pembungkusan: -
Tag: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Teknologi Pengeluaran: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Cabaran Reka Bentuk: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Penyelidikan: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspirasi: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Tempoh Projek: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Aliran Operasi: -
Ahli Pasukan: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Kredit Imej: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023