Chinese Zodiac Reka Bentuk Fon by Guanglong Chen

Chinese Zodiac Reka Bentuk Fon by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2025

Chinese Zodiac Reka Bentuk Fon

by Guanglong Chen

Client: George Chen Studio

A' Design Award Perak Winner in Grafik Category

63,355

Verified Award Winner

Verify Award Status for #163225

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Reka Bentuk Fon

Gabungan dua belas lambang zodiak Cina dengan seni skrip meterai. Dua belas lambang zodiak Cina adalah sebahagian daripada budaya Cina. Ia merupakan lambang zodiak mengikut tahun kelahiran seseorang dan mempunyai legenda sejarah yang kaya serta falsafah imej yang penuh kepentingan budaya. Skrip meterai merupakan gaya fon kaligrafi purba. Pereka menggabungkan budaya sejarah, falsafah imej dan gaya skrip meterai ke dalam reka bentuk grafik baharu. Karya ini bukan sahaja menunjukkan reka bentuk grafik, malah turut menjadi manifestasi budaya. Pereka ingin memperkenalkan sejarah dan budaya China kepada dunia melalui karya ini.

The Recognition

About the A' Design Award Perak

Chinese Zodiac Reka Bentuk Fon ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Chinese Zodiac Reka Bentuk Fon diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Chinese Zodiac Reka Bentuk Fon ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
Dimensions & Packaging: size：1000mmX1000mm，DPI：72
Tags: Font design，Font，Chinese Zodiac
Production Technology: The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
Design Challenge: The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
Research: The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
Inspiration: The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
Project Duration: The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
Operation Flow: The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs.
Patents: National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022
Team Members: Guanglong Chen
Image Credits: Graphic Designer Guanglong Chen