West Lake Beer Pembungkusan Bir oleh China Resources Snow Breweries

Reka bentuk West Lake Beer Pembungkusan Bir oleh China Resources Snow Breweries ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2025

West Lake Beer Pembungkusan Bir

oleh China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

29,476

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #163374

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai West Lake Beer Pembungkusan Bir

West Lake Beer ialah reka bentuk pembungkusan untuk bir botol. Reka bentuk ini mengambil ilham daripada pemandangan Tasik Barat di Hangzhou, dengan mentafsirkan Jambatan Patah dan Tiga Kolam Mencerminkan Bulan sebagai simbol visual abstrak. Tipografinya menggabungkan skrip mohor dengan gaya kaligrafi Dinasti Song. Kotak luar dikemaskan dengan cetakan emas dan filem matte untuk kualiti sentuhan yang licin. Botolnya diperbuat daripada kaca hijau berkualiti tinggi, yang mengehadkan cahaya ultraungu dan membantu mengekalkan rasa bir. Menara batu yang dipaparkan pada botol menunjukkan keamatan setiap perisa.

Pengiktirafan

Mengenai A' Design Award Perak

West Lake Beer Pembungkusan Bir ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. West Lake Beer Pembungkusan Bir diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. West Lake Beer Pembungkusan Bir ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimensi & Pembungkusan: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tag: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Teknologi Pengeluaran: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Cabaran Reka Bentuk: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Penyelidikan: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspirasi: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Tempoh Projek: The project was designed and developed in December 2022 in Beijing.
Aliran Operasi: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Ahli Pasukan: Qiguang Li, Celine Zhou, Xiaowei He